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Enterprises and SMBs are flocking to the cloud in 2022 for a variety of reasons, with no slowdown in sight. This is despite businesses reporting being overbudget for cloud spending by 13 percent on average, according to according “2022 State Of The Cloud” report. Although organizations are spending more on the cloud than they budgeted, businesses are expecting to […]
Read FullWIN customers with Sales Cloud As customers seek businesses that truly ‘know’ them, SMBs respond by accelerating their investment in sales tech. Fifty-three percent of growing businesses surveyed in the SMB Trends Report said they have already done this. Many of those businesses are adopting Sales Cloud, one of the modules that runs on the […]
Read FullSalesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It further offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer Service, and Application Development. Salesforce Marketing Cloud is a provider of analytics software and marketing automation services. This blog talks about the Marketing Cloud in […]
Read FullIt’s relatively convenient to maintain a repository of customer details in the initial days of the business. But it becomes increasingly challenging to do so as the business grows. As you move towards having a company with a rich and diverse customer base, you will find it progressively challenging to collect and manage critical customer […]
Read FullThe June 2021 Marketing Cloud release is now live and includes a ton of useful new features, many of which align with a hyper charged focus on data and analytics. As busy marketers, we don’t always have time to keep up with every release and new feature, so I’ve summarized some key areas included in […]
Read FullGeneration Z doesn’t like to rely on customer care representatives for assistance. Independence and self-sufficiency are important for them. As a result, self-service has gained a foothold in the mainstream. Businesses are now in the process of providing assistance content to their consumers. But for that, they require a storage location for their resources like […]
Read FullMarketing Automation Software tools provides us with are key to carrying out what is known as smart marketing. Increasing business and maximizing leads is easier with the application of a CRM system that is both powerful and ready to meet any need. The development of technology may draw upon many fields of knowledge, enables us to […]
Read FullServerless is the next evolution from monolithic application architecture after service-oriented architecture and micro-services architectures, said Derek Swanson, chief technology officer of Needham, Mass.-based Silk, whose cloud data platform enables companies to adopt hybrid cloud. Serverless was among the top five fastest-growing PaaS cloud services for 2020, according to the Flexera 2020 State of the […]
Read FullWe have seen as to why Salesforce brought the marketing cloud into the market and why your organization should consider using it. Now, let’s dive deep into the product and take a look at the different platforms and channels that Salesforce marketing cloud provides. Platforms – Salesforce marketing cloud provides you with 6 different platforms which […]
Read FullSalesforce universe continues to grow with new items, features, and upgraded releases being carried out multiple times or so a year. In this article, we inspect the new features which form a part of the marketing cloud known as the January 2021 version. Pardot campaign cloning. This component allows users to duplicate the achievement […]
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