SugarCRM: Uses and Benefits

SugarCRM is the world’s largest Customer Relationship Management system, built on an open-source platform. Used to manage and monitor customer information. One of the unique benefits of using it is that, it’s fundamentally an open source application, meaning that the source code of the application is available to any user, developer or end user of the product, which enables customer to customize and build the product with ease that’s why SugarCRM is one of the most used open source CRM systems. It is suitable for any size or type of organization.

Here I have summarised the top 6 benefits of Sugar, Why you should choose it for your business:

Customizable: Customizable CRM software lets you change or modify the source code to meet whatever needs you have.
Easy to manage: It is easy to manage and can be installed at multiple locations and devices without paying additional licensing fees. There’s no need to track or monitor for license compliance.
Close deals faster: Sales team can easily update information about leads received, marketing campaign, meeting, target, opportunity etc into the system. It will provide you the complete picture of your sales situation
Flexible: Can be integrated with a wide variety of 3rd party applications.
Platform Independent: SugarCRM can be accessed through mobile and tabs. So that you will never miss out on a potential sale. The prospect’s information can be seamlessly entered on the mobile devices and a salesperson can call within minutes.
Social Networking: it’s easy to trace activities on various social media sites like Facebook, Twitter, and LinkedIn through the Activity Streams dashlets. It also lets you sync contacts, tasks, and calendars from Gmail, Outlook, and any other IMAP mail servers.
Affordable: SugarCRM’s subscription rate is easily affordable to small and medium scale firms. The rates are very economical and you can get maximum value for your money.