CRM ie. Customer Relationship Management is basically an approach to manage a company’s interaction with current and potential customers. It uses in-depth data analysis about customers’ history with a company to improve business relationships with customers. The important aspect of CRM is, It helps the organization to stay connected to customers, streamline processes, and improve profitability.
For a Health-care industry, CRM could be very beneficial. It helps in Capturing data from across the enterprise and consolidating it into a database.Then Analyzing the database to define the best marketing opportunities, the best targets for those opportunities, and the best ways to communicate with those targets.
Some of the key benefits of having CRM for health-care industries are:
1. Patient information Storage: It’s necessary for health-care orgs to have patient detail and precise information in order to serve better and specialized care.
2. Security: For a healthcare, industry security is often a major concern. research shows that around 30-40% data breaches originate from a health-care sector. With CRM, there is no need to worry about the security of critical information.
3. Enhances relationships with patients and physicians: CRM system can assure to send the right message to the right people at the right time, thereby allowing them to take better care of their health. This can boost customer loyalty.
for eg, For patients, you can send women turning 40 a reminder to get a mammography, notification to pregnant women to get regular checkups.
For physicians, you can offer special tours of a new addition to the facilities you are providing.
4. Doctors information storage: Management and storage of all doctors with their specialization and department.
5. Notification/Reminders: Notification to doctors for their next appointment date or for any important meetings and patients for their next visit or any special discount or offers.
6. Reports Storage: Can Store any kinds of documents including reports of patient and doctors research or important findings. It is available and secure 24*7.
7. Sperate login: Separate login to Doctors and staffs of the hospital according to their preferences and tasks allocated.
There are different cost-effective solutions that we provide in CRM like Salesforce, SugarCRM, SuiteCRM. You can choose any according to your budget and preferences.
Need CRM for your firm? Contact us to discuss your requirements with us.
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