CRM How To Find, Win, and Keep New Customers in 2022

How To Find, Win, and Keep New Customers in 2022

WIN customers with Sales Cloud
As customers seek businesses that truly ‘know’ them, SMBs respond by accelerating their investment in sales tech. Fifty-three percent of growing businesses surveyed in the SMB Trends Report said they have already done this.

Many of those businesses are adopting Sales Cloud, one of the modules that runs on the Salesforce platform. Sales Cloud provides companies with the tools needed to modernise how they sell and how customers buy in a digital-first, work-from-anywhere world.

Some of the most powerful features are:

Rich customer activity timelines that allow you to track sales opportunities and move forward faster.
Advanced automation for most daily sales tasks, including activity tracking and email alerts.
A mobile app that allows you to access, manage, and update CRM data on the go.
Sales Cloud powers every aspect of your sales process with a 360-degree view of the customer. With all your customer data in one place, your sales team can contribute to each sale. No more spreadsheets, searching through emails, or looking for a sticky note. You can also take advantage of AI-powered sales tools to automate day-to-day processes. This frees up your sales team to concentrate on winning more deals.

Like other Salesforce products, Sales Cloud has an intuitive interface that makes winning a customer a hassle-free process. It also features real-time dashboards to empower and accelerate your decision making.

KEEP customers with Service Cloud
For many SMBs, retaining customers after the first sale is perhaps the most challenging aspect of growing a customer base.

As customers become more selective, it’s far from certain that one sale will lead to another. In fact, more than half of all SMBs around the world have now invested in customer service software, according to the SMB Trends Report.

The data speaks for itself. Ninety-one percent of customers agree that a positive customer service experience makes them more likely to make another purchase. More than 70% of customers say that they have made a purchase decision based on the quality of the customer service. Fifty-eight percent have said that their customer service expectations have risen over the past two years.

Salesforce’s Service Cloud solution is the ideal choice for businesses hoping to establish and maintain high levels of personalised customer service. It allows SMBs to:

Engage with customers on their favourite channels
Serve them faster with automated workflows
Deploy AI-powered chatbots for 24/7 responsiveness
Service Cloud also makes it easy to set up self-service options for your customers. That way, customers can easily access knowledge articles, information about their accounts, and community support 24/7.

Get the tools to succeed in 2022
The past two years have tested customer-focused businesses around the world. 2022 seems likely to be another challenging year.

The SMBs that successfully build their customer bases will be the ones that deliver excellent customer experiences.

As you move forward, let Salesforce be your trusted partner. Salesforce has the solutions you need to find, win, and keep new customers.

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