In today’s era of cloud computing, the essence of perennial growth for every success factor-driven enterprise is the continual evolution of planning, implementation, organizing, sales, and marketing strategies.
Today, more than 2.6 billion people search for products and services on the Internet. This clearly suggests without doubt that every business keen to grow and prosper must have incomparable product and services and a rock-solid presence on the Internet to delight customers. This is exactly where Salesforce Commerce Cloud comes into the picture.
Salesforce Commerce Cloud is the undisputed leader in the world of customer relationship management services, products, and capabilities, especially when it comes to agility, scalability, and operations.
This is primarily because Salesforce Commerce Cloud significantly cuts down the requirement of using multiple tools could be put into more beneficial use for analyzing marketing efforts, tracking the volume of sales, scaling up operations, and managing all activities through a single and unified platform.
Advantages of Salesforce Commerce Cloud
Believe it or not, a big majority of B2B and B2C users are still unaware of the key advantages of Salesforce Commerce Cloud.
Let us read about some of the advantages of Salesforce Commerce Cloud:
State-of-the-Art Marketing Tools
Salesforce Commerce Cloud includes some of the major innovative and out-of-the-box marketing tools using which content creative, brand marketers, and merchants can create and nurture brand awareness, acceptability, and loyalty. These tools can also be utilized to pitch the right product to the customer at the right period and place to take the sales and conversion rate to the highest peaks.
Salesforce Commerce Cloud users can execute A/B testing or Split Testing without any prior technical knowledge to find out what works best with their target niche audience. This would help in identifying, launching, and promoting major and productive campaigns.
Internationalization of Storefronts
No other cloud-based platform except for the Salesforce Commerce Cloud allows retailers and organizations to manage many storefronts from a single backend platform for different locations across the globe. Using Salesforce Commerce Cloud, users can easily harness its attributes to manage multi-languages, multi-currencies, and multiple processes.
Salesforce Commerce Cloud is also advantageous for effortlessly managing product data sets for various stores without any key challenges. It is also helpful for managing different forms of intricacies such as product availability, billing, pricing, etc.
Focus on Rich Mobile Experience
There is no denying the fact that the count of users who shop for services, products on the Internet is on a growing spree. Therefore, having a mobile-responsive or mobile-friendly eCommerce store is the need of the hour. On top of this, Google has made mobile responsiveness, mobile-first indexing, and page load speed key ranking factors when it comes to the calculations in the context of search engine result pages (SERP).
Salesforce Commerce Cloud allows users to benefit from a mobile-friendly eCommerce store by emphasizing on the mobile-first approach and providing Optimal Shop Secure Digital experience to mobile users.