Why Online Retailers must have CRM?
E-commerce and Online retail have seen tremendous growth in recent years. So the demand for a system to manage the work-process of online retailers has also been increased remarkably.
Hence the possibilities in e-commerce industries have been identified by the major CRM solution Providers and as a result, they started offering numerous features needed by this industry.
They also offer tailored solutions to such organizations. So You can understand how much competition is there in the market. Hence, It is necessary to have the knowledge of CRM solution benefits for E-commerce and Retail business.
Let’s have a look at the major benefits of using a tailored CRM solution for your E-commerce business:
1. Customer Categorisation:
You must have noticed while using your social media pages, it shows you the ads which is relevant to your interest and the things you had searched for or looked-up in your E-commerce Apps.
I have also experienced the same while browsing my social media pages. These things happen because they keep track of our search behavior and use our search pattern to display the ads we are most likely to click.
I am sure you must have desired the same for your customers if you are running an online retail business because by keeping track of customer groups sorted by gender, interests, usage, and time spent history, sales personnel are able to communicate with customers in a best possible way. A tailored CRM built specifically for your online business can make these things happen.
2. Saves Quality Time
According to stat sales personnel are only able to spend 11% of their total time on active selling and the rest of the time they are loaded with administrative tasks and Problem-solving.
A tailored CRM solution for E-commerce businesses can automate various such tasks that can save their time and make them available for their primary tasks.
3. Access to Most Appropriate Information
With a customized CRM system, you will get deep insights into your customer’s buying behavior of what actions they are performing on your site. Are they leave your online store without placing an order or left without checkout.
A CRM system will allow your team to take appropriate actions on time. It let you send the customized reminders to those customers every time they left an item in the cart.
Hence with the use of a smart CRM system, you can actually turn your visitors into shoppers by taking actions on time.
4. Payment Data Management
If your E-commerce website is supporting various payment channels, analyzing all payment data at once can be a difficult task to do. With CRM, you can easily manage everything from invoicing and billing to payment failures. You can also integrate your CRM with a dedicated payment gateway.
5. Order Management
Order management is one of the most important functions to look for in any online retail business if you are looking for a CRM system.
Order management includes all the steps from lead generation to revenue generation. With a customized CRM, you can view and take actions upon order placement, order processing, product’s shipment tracking, delivery, and customer feedback of each product.
Contact Us to help you choose the right CRM system to manage your E-commerce business efficiently. We can help you built a tailored CRM system according to your preferences and business need.