Marketing Automation Software tools provides us with are key to carrying out what is known as smart marketing. Increasing business and maximizing leads is easier with the application of a CRM system that is both powerful and ready to meet any need.
The development of technology may draw upon many fields of knowledge, enables us to constantly listen to customers and thus determine their behavior, interests and purchases. We can use this listening to analyze the customer’s voice in detail and, with all this, give the appropriate response. This is what is known as smart marketing, derived from the label smart we give to all connected devices.
The ideal tool – or tool kit – to carry out this complete analysis is the Marketing Cloud environment, which offers all kinds of specific solutions to find the customer and generate leads.
We would like to take a look at the role of smart marketing and its resources: What are its uses? What about its tools?
A CRM for listening and interacting with customers
Salesforce is the number one CRM in the world, and Salesforce Marketing Cloud is its cloud dedicated to marketing professionals. It is a platform that is constantly growing, which adds that extra element of permanent transformation in line with new strategies and cutting-edge tools.
But the most important thing about the topic we are discussing today is that Marketing Cloud is a 360° platform that also has specific tools for the entire process. From capture to customer service. From SEM to automation.
The consultancy firm Gartner named Salesforce as one of the leaders in its 2019 Magic Quadrant for Multichannel Marketing Hubs. One of its great virtues is the ability to control all content from a single platform. In this way, the connection and conversation with the customer can be established quickly and flexibly. Here we would highlight the following:
- The ability to create dynamic content for any experience. Responsive content that adapts, without the need to create new content for each point of contact.
- The ability to transform data into charts and visual content. Such data can come from related content, objects and even data from external sources. From here, all these insights can be used to optimize all types of content (blogs, news, social media posts, etc.) from the same platform.
