In 2022, Salesforce is again making every effort to become the ideal choice for enterprises that want to start fast and scale big. The software’s efficacy combined with several useful resources and communities, including the Trailblazer community, has made Salesforce the de facto choice for enterprise cloud software. The world’s #1 CRM has some big plans for 2022 with their upcoming product releases and feature updates. Here are some of them:
Slack integration will become more capable
Salesforce’s Slack acquisition in 2020 for a whopping $27.7 billion was perfect market timing. By bringing Slack under its wing, Salesforce is now able to integrate it seamlessly with Customer360 — the ambitious product which offers Salesforce customers a unified view of their customers.
Customer360’s objective and promise is to unify all data points about customers in a single interface. All stakeholder teams consisting of sales, marketing, service, IT, and commerce will have a unified view of customer data. This empowers employees to deliver superior customer experiences, especially for businesses that are quickly scaling.
Since the acquisition of Slack, Salesforce has been strengthening the Slack integration to help users work in a productive and engaging manner without having to hop between multiple screens and tools. The automated workflows and several other Slack features are a great add-on for an enterprise software suite like Salesforce.
“We really want Slack to be the primary engagement surface for our users, their communications, their work, their workflows,
According to surveys at least 9 out of 10 companies are aiming for a hybrid work environment in the near future. Salesforce’s Slack integration will prove to be an excellent communication and collaboration platform that will bring remote and at-office employees together. Here is a comprehensive resource page where you can find all the upcoming Slack Digital HQ innovations announced in Dreamforce 2021.
AI becoming an integral part of Salesforce
Research by IBM found that AI adoption amidst enterprises has jumped by 150%.
Salesforce’s journey with Artificial Intelligence started in 2016 with the launch of Einstein. Einstein is perhaps one of the most popular AI offerings that Salesforce has introduced so far and is positioned by Salesforce as the first comprehensive AI for CRM.
Under the hood, Einstein is a set of AI capabilities that sharpens the recommendations of Salesforce 360. As of 2020, Einstein was pushing out 80+ billion AI-powered predictions every day (News & Insights).
All Salesforce cloud offerings including Sales Cloud, Service Cloud, and Marketing Cloud stand to gain immensely from the AI infusion in Einstein. In 2022, can Einstein get any better?
Yes. There are three major AI innovations that Salesforce has announced in 2022.
